Saturday 17 May 2014

Can your customers afford you?



Do you offer a high value product or service that is only really available to businesses with deep pockets? Do you offer flexible payment solutions?

If the answer is No then you need to read on.

Making your product affordable or linked to the cost benefits it creates is simply a non-brainer. A product that saves £300 whilst costing only £200 a month is a very attractive proposition.

By allowing your customers to spread the cost of their investment in your product you are making your product easier to sell without affecting your cash-flow negatively.

How can this be?

By allowing your customers to rent or buy your product over a fixed-term contract can result in your business getting paid for the product in full upon delivery and your customers to pay monthly or quarterly.

With some schemes, at the end of the term of the contract ownership of the equipment can be passed to the customer, the lender or the seller and this can mean that the product can even be returned to you at the end of the agreement.

I have found that many businesses that use this service are able to satisfy the needs of customers with all budgets: Companies that want new equipment can be assured that they will have their equipment replaced every three years whereas businesses with less available capital are able to rent the equipment that is no longer required by others for a low rental. The company that made the original sale get to provide value and make money from both clients and therefore everyone is happy.

Funding services are provided by a number of operators, for more information feel free to contact us.

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