Friday 9 May 2014

When invisibility is not a superpower



So you have a great new site.

You have paid the bill and you are rightly proud. The problem is that nobody can see you. On the internet you are invisible.

Seem familiar?

Welcome to the biggest competition in the world! You are competing to be noticed in a space where there are currently 956,426,733 websites and growing by the second.

Yes, it's a challenge but it's not as bad as it seems and it really is possible to get your site noticed on the Internet search engines. It is my personal opinion that if you want to get your site listed on the "Holy Grail" of the first page of the relevant Google search then you have two simple choices:

  • Pay money for sponsored listings and/or Google Adwords for virtually instant results
  • Pay nothing and invest lots of time into back links, search engine submissions, social media, blogging and discussion forums. This takes much more time but with constant effort and excellent content you will find yourself creeping up the search engines organically.
As with life, organic is best. People are more likely to click your organic listing as they expect your site to interesting and match their search requirements. An organic listing takes time and attention to achieve and I think people have some respect for the efforts invested to be on page one. 

As an outline guide, I find that most clients who are committed to providing good content online through all the methods I have mentioned above will start to see noticeable improvements after around nine months and after eighteen months many have achieved page one listings. Most of these businesses have required some assistance, particularly with the back links, keywords and the background things that can help Google index your site but these skills can be learned easily through online tutorials. There are thousands of businesses out there who will tell you that they can get your site flying up the search engines, normally for a fairly sizeable fee - it is important to carefully research these businesses in detail before instructing them. So many of these businesses make big headline claims whilst offering no guarantee's or promises.

In some instances there are ways to get your content listed higher up the search engines while your actual website may be listed much lower. An online blog is very likely be listed very high with the web address (URL) of the blog and this can be a great way to get people to find your content while your own site climbs the rankings. Channels on YouTube together with cross-pollinating social media will also make a significant difference. 

I will shortly add a few tutorials from YouTube to this blog that will help you to start the building process and more in-depth information will be published very soon.

Thanks for reading my blog, please take just a minute to share and like it so that others may enjoy!











No comments:

Post a Comment